Written by Cláudio Afonso | LinkedIn | X
Electric vehicle maker Fisker, currently grappling with severe financial difficulties due to lower-than-expected demand and insufficient funding, saw its co-founder and CEO, Henrik Fisker, and CFO Geeta Fisker make their first public appearance this year.
The couple attended the launch party of “Danish Originals” in Los Angeles on Saturday, as reported by the organization on LinkedIn.
The chief executive is also set to speak at the Economic Times Auto Tech Summit in 10 days, breaking his silence amid the ongoing financial turmoil.
While the Fiskers did not speak at the event, their attendance marks the first public appearance since early this year ten days before Henrik Fisker attending the summit in India where he is expected to provide insight into the future direction of the California-based company.
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The LinkedIn post by the American Friends of the Statens Museum for Kunst (AFSMK) featured a photograph of the Fiskers at the event, alongside Hanne Støvring, AFSMK executive director and Danish Originals advising producer, and Christian D. Bruun, Danish Originals director and executive producer and AFSMK board member.
AFSMK is committed to strengthening cultural ties between the American public and the National Gallery of Denmark through various programs and exhibitions.
Based in the United States as a charitable foundation, the association “develops travel exhibitions and inspiring programing in relation to the exhibitions such as lectures, concerts, and conferences”, the official website says.
An 8K form filed last week revealed that the company has defaulted on its senior secured note due in 2024.
Last Tuesday, Fisker sent an email to its employees on Tuesday offering the Fisker Ocean in its Extreme and Ultra variants at a special price of $20,000. The promotional email highlighted that some of the vehicles may be previously titled and mentioned additional fees associated with the purchase.
Fisker’s sales performance has also been lackluster, with only 12 vehicles sold in Germany in May, a significant drop from 30 units sold in April. The company delivered a total of 80 cars in the first quarter, bringing its year-to-date sales in Germany to 122 units as of the end of May.
In an effort to maintain visibility and boost interest, Fisker participated in the Electrify Expo in California last weekend, offering test drives to attendees.
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Fisker has been taking drastic measures to avoid bankruptcy, including significant workforce reductions. A major layoff was announced to U.S. employees last Thursday and was swiftly extended to Canadian operations, leaving the company with a minimal staff.
In Belgium, the Fisker Center+ in Rumst was closed on June 1, although the company remains a tenant of the location and is negotiating a buyout deal while seeking solutions to reopen the facility.
Earlier this week, Fisker announced that its second dealer partner in the United Kingdom has now received inventory.
The financial instability has also led to changes in services provided by Fisker. In late May, the company informed its U.S. customers of the discontinuation of its roadside assistance service, mirroring a similar announcement made earlier in the month for its European customers.
In West Covina, California, where Fisker has dealership partners, around 40 units of the fully electric SUV, available in both Extreme and Ultra variants and starting at $34,999, are currently on display.
This strategy, which significantly lowers operating expenses, requires customers to search for available inventory in states where Fisker has partnered with dealerships.
Written by Cláudio Afonso | LinkedIn | X
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