Written by Cláudio Afonso | LinkedIn | X
Alan Ai, senior vice-president of Nio and president of its sub-brand Onvo, announced on Wednesday that the brand is developing six-seat and seven-seat models aimed at larger families.
Ai highlighted that the space capacity of the second model will rival that of an MPV, with a road test prototype set to be unveiled soon, local media outlet Sina reported on Wednesday.
Onvo will launch in Europe after the second sub-brand codenamed“Firefly,” though the exact timeframe is unknown, according to the Norwegian outlet. Both brands will reportedly follow the dealer distribution model.
Details regarding the vehicle’s energy consumption will be gradually released from June to August, ahead of the first deliveries scheduled for September.
Regarding the naming of the L60, Onvo‘s first model launched on May 15, Ai explained that it is not derived from the battery capacity of an entry-level model but rather based on the brand’s initial letter in China, where it is called “Ledao”.
For Chinese customers, Ai mentioned that access to Nio Radio for Onvo vehicles is still under discussion. If implemented, the service will be rebranded as Onvo Radio.
Nio‘s Founder and CEO, William Li, recently indicated that Onvo will directly compete with Li Auto, a Chinese hybrid manufacturer set to launch its second fully electric model in the first half of next year.
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In a recent interview with Yicai, Li noted the overlap in pricing between Onvo and Li Auto‘s offerings, suggesting an inevitable rivalry. Both brands have consistently targeted the family market since their inception.
“Both Onvo and Beijing-based Li Auto target the personal use auto market and their prices overlap. I believe there will definitely be competition between the pair,” said William Li.
Li highlighted Nio‘s strategic focus on targeting both mass mainstream and premium markets.
“This approach will capitalize on Nio’s strengths in systematization, generate efficiency gains from early-stage R&D and infrastructure investments, and drive economies of scale,” the chief executive said.
Li Auto’s upcoming electric crossover, its second fully electric model, has been spotted in China over the last months and it is rumored that will utilize 800V architecture while supporting 5C charging.
Written by Cláudio Afonso | LinkedIn | X
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